destination downtown MKE

Chemistry in Place created destination downtown MKE. The 46 page, full color book is an urban fable about the potential of a memorable downtown Milwaukee shopping experience. The fable allows the reader to form a vision of what the shopping experience could be like if the appropriate mix and venues were placed in such a way that one could piggyback stops. The conclusion suggests all is possible with foresight,planning, creativity and vision - the ingredients needed to deliver results to any retail district. The book was part of a branded presentation which included a bookmark with images of the Milwaukee Challenge and a shopping bag featuring the book cover. Shopping requires fully integrated materials considering all aspects of the experience.

Please click the image to view the book.