THE GHOST TRAIN
Brand Identifiers - Print Application - Words Matter - Social Media - Publicity - Events - In-kind Sponsorships
The Ghost Train is the first-of-its-kind -- an interactive placemaking public art project located in Shorewood, WI. Through innovative lighting and sound technology, The Ghost Train crosses the Oak Leaf Trail Bridge twice each evening after dark with bridge illumination and sound.
As a firm advocate for placemaking and a strong supporter of the community, Pat Algiers was the Ghost Train committee chair. Chemistry in Place created the brand identifiers for the project, including logos, t-shirts, banners, sponsorship package materials, and printed 2D promotional items. In addition, the Chemistry in Place team managed and did logistics, events, coordination, and helped with fundraising. Chemistry in Place is the ‘headquarters’ for The Ghost Train and is an in-kind sponsor.
